You’d probably expect Diego and I to be flagging on the final (fifth) day. If you’d asked my feet, the answer would be yes, but from an information gathering standpoint, absolutely not!
From a visitor perspective, it was a slow day. The throngs of Tuesday, Wednesday and Thursday were nowhere to be seen. What throngs there were, (as per previous days) centred on those with appealing stands. There were some stands/companies who shall remain nameless…but you know who you are…. that were, to be frank, disappointing and all the emptier on the Friday. Shame on them for having (many, MANY) screens showing text….no visual (or practical) examples of products, no working solutions or graphic marketing messages. A lesson to be learned for next year perhaps? Continue reading →
Hurrah! Today, we’ve made progress on the technology issues and thanks to those nice networking people at the back of the Microsoft booth for allowing me to plug into their LAN. life savers!
So, to today. We’ve ventured cautiously beyond hall 7 to hall 6. To be honest we’ve jumped from the frying pan into the fire. So much to do and say and we’ve not even scratched the surface. Will need to head back tomorrow for to get more from those in hall 7, after a brief foray into hall 9. Continue reading →
One never stops learning. Our educational snippets for yesterday (Monday 23rd) included…
- Never believe the internet speeds publicised
- Don’t believe that even if there is (any speed of) internet available, you can connect to it
- Don’t record videos in HD
- Carry as little as possible if you think you’ll have to walk the aisles at a big show
- Weather prediction is as random as ever
That being said, a fascinating first day at the Hannover Messe 2018. My friend Diego Tamburini and I took turns to interview some exhibitors in Hall 7. Hall 7, for those not in the know, is one of those showcasing the ‘Digital Factory’. In total there are 27 halls….. We’ll most likely be spending the majority of our time speaking and investigating those with Digital intent, halls 6 to 8, 2 and 9 to 22 . That is unless you, the readership, suggest otherwise? Continue reading →