This years Siemens Media and Analyst conference was branded Where Today meets Tomorrow. Thinking on’t the strap line sounds like a excellent title for a future Bond film. Joking aside, I suggest its intent is more to provide a vision of the future becoming the new norm, and as a aspiration for those looking to digitise their (industrial) operations.
‘New’ was noticeable this year. A new division name, (Siemens Digital Industries Software vs Siemens PLM Software), a new strap-line, some new brand messaging, new location (Brooklyn New York), new packaging ( Xcelerator ) and many new (Siemens) faces (and/or at least job titles). New too were the customer case stories and presentations. Good ones at that.Continue reading
Tony Hemmelgarn (President and CEO of Siemens PLM Software) quoted “The most profound technologies are those that disappear” at this year’s Industry Analyst conference. A statement that predicts a next generation of Siemens software perhaps. It’s refreshing that Siemens accepts that the complexities of older generations of (software) are less than ideal and change, (simplification, perhaps even appification) is on its way. Hurrah! Continue reading