This years Siemens Media and Analyst conference was branded Where Today meets Tomorrow. Thinking on’t the strap line sounds like a excellent title for a future Bond film. Joking aside, I suggest its intent is more to provide a vision of the future becoming the new norm, and as a aspiration for those looking to digitise their (industrial) operations.
‘New’ was noticeable this year. A new division name, (Siemens Digital Industries Software vs Siemens PLM Software), a new strap-line, some new brand messaging, new location (Brooklyn New York), new packaging ( Xcelerator ) and many new (Siemens) faces (and/or at least job titles). New too were the customer case stories and presentations. Good ones at that.
What happens at an industry analyst event? Are the contents new, different, insightful, exciting?
Hear what our select group of key influencers have to say on this years’ Siemens Analyst conference and judge for yourself. An inside peek on Siemens messaging and focus from an outsiders’ perspective; what’s gone before, here today and yet to come perhaps?
Hosted by my good self, Allan Behrens, Managing Director and Principal Analyst, Taxal, with colleagues Jim Brown, President and founder of Tech-Clarity and Monica Schnitger, President and Principal Analyst, Schnitger Corporation.
Two and a half days of PowerPoint presentations (one session being 3 hours long), videos, demonstrations and numerous conversations with executives of one of the engineering software’s largest companies, Siemens (PLM). That’s a lot of information to process! Continue reading
The recent Siemens Industry analyst event consisted of two days of intense information sharing – following the event, and given time to digest the information my (very concise) summary is as follows:
Taxal’s participation in this global event will focus on the changing nature of sales channels and partner relationships. With cloud based offerings and software as a service deliverables being on many of our agendas’ are authors and partners ready for any necessary change? Indeed what’s the change needed and is there an opportunity to adapt or extend partner networks to take advantage of emerging trends in the market?
COFES, hosted at the Scottsdale Plaza Resort in Scottsdale Arizona from the 15th through the 17th April 2010, is the engineering software industry’s only annual think tank event which brings executives from design, engineering, architectural, development and technology companies together to understand the role engineering technology will play in the future survival and success of business.