The Innovators’ Dilemma* (by M. Clayton Christensen) suggests that companies pander disproportionately (and develop) to current customer needs. In so doing they stand to miss the opportunity to develop (their business and/or products) to cater for possible next big thing.
The word ‘Cloud’ to me denotes a vision on the evolution of user-centric computing. To some, including a senior party to HP’s strategy (who shall remain nameless for obvious reasons), the expression seems to be abused and over-hyped. Let’s face it; it’s a term that most of us can assimilate. Most of the people I speak with seem to understand its general vision and pretty much its implementation; but let’s not haggle over semantics shall we? What’s important is that it’s a valuable proposition to businesses and users alike.