This years Siemens Media and Analyst conference was branded Where Today meets Tomorrow. Thinking on’t the strap line sounds like a excellent title for a future Bond film. Joking aside, I suggest its intent is more to provide a vision of the future becoming the new norm, and as a aspiration for those looking to digitise their (industrial) operations.
‘New’ was noticeable this year. A new division name, (Siemens Digital Industries Software vs Siemens PLM Software), a new strap-line, some new brand messaging, new location (Brooklyn New York), new packaging ( Xcelerator ) and many new (Siemens) faces (and/or at least job titles). New too were the customer case stories and presentations. Good ones at that.
What happens at an industry analyst event? Are the contents new, different, insightful, exciting?
Hear what our select group of key influencers have to say on this years’ Siemens Analyst conference and judge for yourself. An inside peek on Siemens messaging and focus from an outsiders’ perspective; what’s gone before, here today and yet to come perhaps?
Hosted by my good self, Allan Behrens, Managing Director and Principal Analyst, Taxal, with colleagues Jim Brown, President and founder of Tech-Clarity and Monica Schnitger, President and Principal Analyst, Schnitger Corporation.
Tony Hemmelgarn (President and CEO of Siemens PLM Software) quoted “The most profound technologies are those that disappear” at this year’s Industry Analyst conference. A statement that predicts a next generation of Siemens software perhaps. It’s refreshing that Siemens accepts that the complexities of older generations of (software) are less than ideal and change, (simplification, perhaps even appification) is on its way. Hurrah! Continue reading