I like to discern between ‘user-friendly’ and ‘user-centric’. To me, user-centric is more about the manner in which I would like to consume IT and is focused on my personalised experience of software; user-friendly is an important part of this experience but its definition often suggests nothing more than a pleasant user interface. My phone and pad ‘apps’, for example, provide me with a personalised IT environment that’s focused on getting the job done – quickly. The interaction with them, their ‘elegant simplicity’ and high degree of automation, helps me focus on what’s important ‘here and now’ without needless involvement of adjacent tasks.
Our observations from IBM’s General Business worldwide influencers conference leads us to believe that IBM is well positioned to make much more of a mark in the sub 1000 employee company space; having said that HP, Sun, Dell, Cisco et al are not likely to let IBM take the initiative without a fight.