Siemens Digital Industries Software Media and Analyst Conference 2019

This years Siemens Media and Analyst conference was branded Where Today meets Tomorrow. Thinking on’t the strap line sounds like a excellent title for a future Bond film. Joking aside, I suggest its intent is more to provide a vision of the future becoming the new norm, and as a aspiration for those looking to digitise their (industrial) operations.

‘New’ was noticeable this year. A new division name, (Siemens Digital Industries Software vs Siemens PLM Software), a new strap-line, some new brand messaging, new location (Brooklyn New York), new packaging ( Xcelerator ) and many new (Siemens) faces (and/or at least job titles). New too were the customer case stories and presentations. Good ones at that.

Continue reading

Exploiting new technologies in areas of robotics and vision systems – Is that innovation or invention?

I recently read an article about Diego Taburini (Autodesk) speaking on the evolution of 3D printing (posted here). One of his most important observations, to me anyway, was that companies might think to spend more time “exploiting the unique capabilities” of 3D printing technology. Continue reading